David Shepard

24.2.2022

Branding for a new entrant in the executive coaching market

David Shepard, based in San Francisco, approached us to create his brand across multiple channels that both engage and communicate key messages clearly. David Shepard has a lifetime of business experience, leading large development teams and driving process change including digital transformations and development of innovative working models. David needed an identity that was reflective of his experience and range of unique service offerings. To do this we centred our brand creation around David’s own voice.

Clarity, honesty and a desire to help his clients succeed are at the heart of David’s approach to his executive coaching business. As a reflection of this we created a typographically driven identity which communicates David’s experience and talents in an honest and straight forward manner. Bold typography is grounded by large negative space and pops of colour.

The multiple colour ways differentiate the diversity of services offered while keeping the brand fresh and interesting without being overbearing. The identity was bought to life throughout the website, social media channels, and stationery ranges.