Mark Goulding Acupuncture

Mark Goulding acupuncture has been giving evidence based Traditional Chinese Medicine (TCM ≈ Acupuncture) treatments to clients for the past 20 years. Mark advocates a balanced approach with conventional medicine, delivering holistic therapies for the best possible client outcomes. Our brief was to create a distinct visual identity not reliant on clichéd imagery normally associated with this profession. The Black Tortoise represents long life and happiness. Mythology aside, he is a friendly and memorable avatar for Mark’s practice. This project was selected for inclusion in the 100 Design Archive in 2019, which showcases the best of Irish graphic design.