SMBC Aviation Capital
SMBC Aviation Capital is a leading global aircraft leasing company whose principal activity is leasing and trading aircraft, with a clear focus on young commercial jet aircraft of the types most popular with customers. This year, SMBC Aviation Capital wanted their annual report to highlight their efforts in making a positive difference within their communities. One of the key themes was defining their environmental strategy and as such this report was produced, for the first time, as digital only with an abridged interactive online version and full downloadable pdf for the directors report and financial statements.
The report featured a series of essays around the key themes of positive impact, equality, diversity and inclusion, people and environment. Covering issues such as efforts to build a company for the future that is diverse and inclusive, projects that the team undertake in their community, defining the company’s climate strategy and developing a plan to address direct emissions along with investing time and resources in their team to continuously enhance the workplace.
Undertaken during the country-wide lockdown, the report was a real challenge with regular video chats for updates, online proofing and included our first socially-distanced photoshoot.