SMBC Aviation Capital

Leading global aircraft leasing company, SMBC Aviation Capital commissioned us to oversee, design and implement the rebrand of their rapidly growing business. We commissioned photography capturing the essence of SMBC Aviation Capital’s people, trustworthy and personable, experts within their field. Our goal was to raise the company profile and maintain that profile by encouraging familiarity and confidence. We also designed the company’s website, smbc.aero, and their internal online brand mission statement.

With work ongoing, our focus now is to ensure SMBC Aviation Capital is seen as a dominant force in the global aviation leasing business.

Professional, creative, dedicated and hard working – all attributes to which Boyle Design Group brought in spades to our project. Working under an extremely tight deadline Brendan and his team always remained calm and patient, and I would have no hesitation in recommending them for similar work.

David Swan
Chief Operating Officer
SMBC Aviation Capital