An Irish business in operation for almost three decades, the Tara Group is one of the country’s most established interiors companies, supplying high-street retailers across Ireland with home interiors and furniture aimed at the style-conscious consumer who loves good yet affordable design. Ambitious to develop their business, Tara are working to build their capacity, review and refine their product offering and expand their market presence.
To support this work, Tara commissioned us to undertake a thorough review of their brand and positioning in the marketplace, gaining information and insight from influencers external to the firm, and to develop a brand that is compelling and distinctive. The overall goal of the project was to align the Tara brand with their renewed ambition and to bring it to life through the creation of a new visual identity and suite of communication materials.
Our work included brand strategy and architecture including the creation of a new parent company with two product brands; Tara Home – the company’s core offering and South Row, a distinct new premium range of products mainly for new markets.
The new visual identity includes the design of a specially crafted typeface, a Humanist sans-serif with square Roman capitals and chiselled terminals with references to Irish Uncial typography.
The South Row brand was created to fulfil a niche in the interiors market delivering a new range of products specially created for those who prize design, quality and originality.
Our work to date includes the design of all communications materials across all key touch-points along the customer journey.