We have worked with Fionnán for many years. Being in the happy situation of having increased his client base, he felt the need to adopt a clear visual identity that he could own and operate his business under. His clients range from start-ups and freelancers to small and medium business owners who are looking for a safe pair of hands to take care of their financial accounts. His clients come from a range of backgrounds and nationalities so clarity and directness were key considerations for this project.
Although accountancy is a conservative industry, we were directed to look at creating a more modern logo to appeal to Fionnán’s youthful and creative client base. We designed a three letter monogram in a bright orangey-red. The rest of the colour palette is limited to a cool grey on crisp white. A specialised emboss finish on premium paper stock completes the look!